Jo Collins, Puresep Technologies, Group Marketing Managers assesses what the future holds for Puresep and the industry it’s in.
1 Could you define what Puresep does in your own words?
In very simple terms, Puresep provide filtration and water treatment technologies and 24/7 expert service capabilities. We work across a number of markets but we are strong in the Food and Beverage market and like others we are riding the cider wave. If you take someone like Universal Beverages – we provide technology or plant for every part of their production process; from the borehole ready for bottling or packaging. Technology installed onsite includes – Demineralisation plant, softeners, Deaeration kit, PureChlor Chlorine Dioxide, Activated Carbon beds, PureFlow CrossFlow, Sheet Filters and Cartridge housings along with an ongoing supply of filtration consumables and chemicals and a 24/7 bespoke service contract.
That example shows the scope of our offering, however, we have smaller customers where we purely provide a regular supply of consumables, or smaller plant.
2 Describe the founding of the company, and the origin of its name
The company was set up in October 2002. Today three directors still preside and through their drive, determination and knowledge of the market place and our customers have got us to where we are today and we look forward to future continued growth, particularly in light of the latest company changes.
As for the name – whether it’s filtration or water treatment – both processes involve purification and separation – hence Puresep.
3 There have been some company changes recently. Could you elaborate?
The Amplio Group was brought in to purchase shares in Puresep Holdings following the retirement of one of the directors. Owners of The Amplio Group, Andrea Davi and Riccardo Segat have worked with our MD Vince Payne for a number of years and so the partnership was a natural decision. The Amplio Group specialise in investments within the filtration, water and sustainable energy markets and so it’s a very beneficial and positive fit for us.
With Amplio now owning part of Puresep Holdings, along with the three existing directors, there was a name change to Amplio Filtration Holdings – which is purely a holdings company – but within that group sits Puresep Technologies, and the recently acquired Environmental Water Systems (UK) Ltd. EWS are water treatment specialists predominantly across the healthcare and industrial sectors.
4 What do these changes mean for the end-user?
We now operate as a group and with that come a number of benefits for our customers.
We can further invest in and expand our product and services model and can accelerate the development of innovative products and services that help our customers face the challenges that these times are presenting; ever tightening budgets and stringent environmental regulations being just two. Our wider product range will include waste water capabilities and we will be looking to expand the service team with expert engineers who will work closely with our customers on the ground.
We will soon have the ability to sell consumables and off the self items online giving our customers another route to purchase.
5 Could you elaborate on the purchase by Amplio Filtration Technologies (formerly Puresep Holdings) of Environmental Water Systems (UK) in Cheddar?
Environmental Water Systems UK are a successful and growing business. They offer complimentary technologies to Puresep but predominantly within the healthcare sector where they are a strong force. They have over 200 installations within hospitals and 350 service contracts in place. They are very service driven and market orientated. They have answered calls from the healthcare industry to develop specific products and have met these with state of the art and cost effective solutions.
What is so great about both Puresep and EWS is the capability to meet customer and market demands quickly and cost effectively. We have short lines of communication and employees are given the autonomy to make decisions to ensure we are at the forefront of the industry.
6 What is your involvement with the US-based company Envirogen?
Envirogen is wholly owned by The Amplio Group, so they are a sister company for us. They are a waste water treatment company with a strong focus on lifecycle performance – so can tell you how quickly you will make your money back on installed plant. They are based in the US and we plan to work very closely with them to bring their products and services to the UK and Europe. Another benefit of being part of a group –customers are looking at reducing their supplier lists to achieve better economies, being part of a group means we have an extended product and service offering so can offer our customers that.
7 What sets you apart from your competitors?
Expertise. Knowledge. Flexibility
A great culture. We don’t think we are the best, we are not arrogant. We strive to be the best and do the best for our customers. It’s about the customer and what they want…. it’s them and their products that need to be the best. Cheesy but true.
We have an extensive product range, with internal knowledge and flexibility ensuring our solutions and technology can be entirely bespoke to meet customers, application, and market needs. Particularly now with Puresep, Ews and Envirogen working together
8 What are Puresep’s views on investment in China?
It’s a hugely growing market. It is said that demand for water treatment products in China will soar 15.5 percent annually through 2012. Filters and membranes will be the fastest growing segments, although all types will see double-digit gains. The pace of development in China is rapidly gaining momentum. It is something we are seriously looking into…..
9 How important are skills & training to Puresep?
Very. We can’t expect to stay ahead of our competitors if our personnel aren’t kept up to date with the latest technologies etc.
We have very tight stipulations when it comes to employing engineers and sales people. These are the people on the ground, the people in touch with our customers and prospects every day. They represent our brand and our culture. We can’t afford to, and don’t want to get it wrong. Therefore skills and training are utterly important to us. Our engineers need to have the expertise and the knowledge to answer customer questions, deal with onsite issues and make recommendations. All our engineers are trained in an engineering discipline. Ongoing process training for each of our engineers is given on our process technologies and control systems as per our training matrix.
10 What challenges, in your opinion, does the food sector face with respect to water management?
The main challenges include increased regulation and rapidly rising costs, with the three main drivers for producers being to: lower operating costs, adhere to regulatory requirements and to operate in an environmentally friendly manner.
Lowering operating costs and improving efficiencies is crucial for all organisations to remain competitive. But, lowering these costs, must never compromise the quality or safety of a product. Adhering to regulatory requirements can be more challenging as requirements are continually changing and becoming more stringent and more specific. Operating in an environmentally friendly manner is the responsibility of the industry as a whole.
Solutions can be expensive and so total cost must be factored into operating budgets. Understanding current and future regulations, waste-water technologies that are available and selecting the right partner will ensure the most cost-effective and safe operation. We work hard to help our customers tick all these boxes.
By Jo Collins, Marketing Manager of Puresep Technologies